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Stop Marketing to Just One Buyer Demographic

The first-time buyer market split into two distinct groups—and your listing strategy needs to reach both.

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  • Understand the 40-year-old vs. 30-year-old buyer
  • Learn dual-demographic marketing strategies
  • Discover why condo pricing is broken
  • Get the tech-enabled buyer playbook
  • Know which questions to ask your agent

Benefits

What You'll Learn in the 2025 Orange County Seller's Guide

This comprehensive guide breaks down exactly how to position your home for both traditional first-time buyers in their 40s AND tech-savvy younger buyers using AI-powered research.

  • The Two-Demographic Breakdown: Understand the psychology, search behaviors, and decision-making patterns of both buyer groups—and why your agent needs strategies for each.
  • Condo & Townhome Positioning: Learn why Cypress condos are competing with Irvine and Costa Mesa developments, not local single-family homes—and how to price accordingly.
  • Modern Marketing Essentials: Discover which marketing tactics reach which demographic—from virtual tours to Instagram Reels to AI-enhanced property descriptions.
  • Agent Interview Questions: Get the exact questions to ask during agent interviews to ensure they can market to BOTH buyer demographics, not just one.
  • Technology & Trust: Learn how younger buyers are using ChatGPT and YouTube for research—and why transparency matters more than sales pitches.

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